论新农村建设背景下的供销社改革

供销社的改革与发展是社会主义新农村建设的重要组成部分。在新世纪新阶段,供销社要抓住建设社会主义新农村的良好契机,合理定位,积极改革,充分发挥在服务"三农"、构建城乡和谐社会中所应有的作用。     

电子政务建设策略

电子政务是借助电子信息技术进行的政务活动,政府机构运用现代计算机和通信网络技术,将政府内部和外部的管理和服务职能通过整合、重组、优化,打破时间、空间以及部门分隔的制约,为社会公众以及政府自身提供一体化的、高效的、优质的管理和服务。电子政务正成为我国信息化建设的新热点,在热潮中,我们更应认真思考电子政务的建设策略,防止决策失误。     

昆明轨道交通站点周边地区城市设计探讨

轨道交通站点周边地区由于建设开发强度大,建筑密度高,其建筑群体空间往往对周边城市环境带来压迫感。本文以香港成熟轨道站点地区已经建成的城市现状作为实证研究对象,从建筑群体高度控制和开放开放空间设计两个方面,分析总结其城市空间设计经验,给昆明轨道站点周边地区的城市设计以启发。     

高职院校生产性实训基地运行机制研究与实践

本文阐述了高职院校生产性实训基地内涵及建设意义;提出了高职院校生产性实训基地的建设内容;就具体高职院校生产性实训基地建设的实际建设内容和效果进行了总结,归纳了基地建设与运行中的问题与矛盾并给出了具体建议。     

材料管理系统在企业中的应用

通过对过去物流公司人工领用方式及其弊端的分析,建立了一套基于计算机管理的材料管理系统,减少了人力资源,提高了运行效率,大大降低了企业材料管理经营成本,成为企业管理中不可缺少的软件之一。     

BIM技术在施工企业中的应用现状及价值分析

2002年,BIM技术首次被美国Autodesk公司命名,现如今BIM技术的运用与发展已是大势所趋。本文综述了BIM技术目前在施工企业中的应用现状,在此基础上分析了BIM技术对于施工企业的主要应用价值,并对BIM技术未来在建筑行业中的运用发展提出展望。     

高速公路工程软土路基应用振冲碎石桩加固分析

高速公路对路基沉降的要求很高,选择正确的地基处理方式直接关系到工程质量、投资和进度。本文对振冲碎石桩设计方法、施工工艺以及工程质量控制等进行了研究,并给出了振冲碎石桩在京珠高速公路软土路基加固中的应用实例。     

新材料产业技术创新联盟模式研究

新材料产业发展的关键在于产业技术创新。考量新材料产业发展状况和新材料产业技术创新联盟成员构成情况,按照技术创新难易程度以及产业技术创新联盟中不同的主导力量,构建为政府推动型、学研驱动型和市场导向型三类新材料产业技术创新联盟模式模式。政府推动型模式适用于市场前景不明朗、创新风险大、政府直接或间接介入的重大技术创新领域;学研驱动型模式适用于科技含量较高的重点技术创新领域;市场导向型模式适用于企业有技术创新需求但需要合作研发才能实现的一般性技术创新领域。     

东宁——东方港铁路建设与黑龙江省东部地区煤炭出口研究

从黑龙江省东部地区鸡西、七台河两个煤城的煤炭滞销,企业连年亏损,工人下岗,拖欠工资的实际入手,结合我国已经加入WTO和区域经济一体化的现实,以及东宁、东方港在中国和俄罗斯所处地理位置的重要性出发,论述建设这条国际铁路通道的必要性。在此基础上,为了更好地发挥这条国际铁路在东北亚区域经济发展中的作用,对地方铁路部门和煤炭管理部门提出了有针对性的建议。     

Buyer Loyalty in Business Markets: Can the Firm and Salesperson Get What They Truly Desire?

Purpose: Prior literature has acknowledged multi-foci customer loyalties (loyalty to the selling firm and salesperson-owned loyalty) and argued that both entities (selling firms and salespersons) foster customer loyalty through respective loyalty-capturing efforts (relationship investments). However, scholars have not investigated the influences of different types of interfirm relationship-specific investment (RSI) activities and salesperson behaviors (brand-building and guanxi behavior) on customer loyalty to the selling firm and salesperson-owned loyalty, especially their simultaneous (interaction) effects. The current research attempts to address this issue and examines the impacts that RSIs and salesperson behaviors have on customer loyalties.

Methodology/approach: A survey of seller–buyer dyads was conducted to test the proposed theoretical model and hypotheses. Using 192 dyadic data from customers and salespersons in the Chinese business-to-business contexts, this study specifies the direct and interactive effects of sellers’ RSIs and salespersons’ behaviors on customer loyalties.

Findings: Results indicate that selling firms’ loyalty-capturing efforts—property-based and knowledge-based RSIs—have different influences on two types of customer loyalty. Salespersons’ relationship investments—brand-building and guanxi behaviors—also have asymmetric impacts on customer loyalty. Counterintuitively, salespersons’ loyalty-capturing efforts weaken the relationships between firms’ RSIs and customer loyalties.

Originality/value/contribution: This study specifies different types of relationship investments and examines their respective and interactive impacts on two types of customer loyalty—loyalty to the selling firm and salesperson-owned loyalty. The findings indicate that firms’ and salespersons’ efforts may lead to unexpected and unintended effects on multi-foci loyalties. Therefore, the current study enriches our knowledge about multi-foci loyalty management and relationship marketing.

Practical implications: Because firms’ and salespersons’ loyalty-capturing strategies exert positive direct influences on loyalty to the selling firm and salesperson-owned loyalty, both entities may actively leverage relationship investments’ impact on customer loyalty. However, as the interactive effects derived from concurrent loyalty-enhancing activities are negative, firms need to clearly assess the nature and

characteristics of their relationship with buyers and properly design relationship investments and guide salesperson behaviors. Managers should use property-based RSIs as a primary safeguard of customer loyalty to the selling firm. Meanwhile, internal branding and training programs can help salespersons develop brand building behaviors and better understand the potential unintended outcomes that different behaviors may induce. Aligning a branding goal between the firm and salespersons can benefit both parties while avoiding counter-productive outcomes.